KPI - Key Performance Indicator

What does this mean? The indicators will be targets you set and will track. They will tell you how close or far you are from a business goal. By using these indicators and reading data on your business, you will be able to get a better idea of which parts of your business are going well and which areas need improvement. An example of a KPI is revenue growth or sales by region.

SEO - Search Engine Optimization

What does this mean? This is the process that is in charge of driving the quality and quantity of traffic to your website. In other words, SEO refers to techniques that help your website be more easily found on search engine results pages (SERP) like Google.

SERP - Search Engine Results Page

What does this mean? Examples of SERPS are pages like Google, Bing, Yahoo and Yelp. Pages where any searched item will be listed.

ADI - Artificial Design Intelligence

What does this mean? It is a platform that allows you to build a website by just inserting certain and limited information about what you want.

Setting up a website consists of getting a domain and hosting server. Putting these two together, gives you a place to create your website and publish it for people to find. The domain will be the name of your website, "business.com or .net, etc.". The hosting server will be where you can build the website.

A domain is the name of your website, this can be sold separately from the hosting server company you use. Other times, you can buy your domain (a.k.a. website name) through the same server company. A domain can either end in .net, .com, .org or others, depending on what you want. These different endings have different pricings, depending on where you buy them from. Make sure it’s one you really like and your customers will be able to find easily or remember.

A hosting service is the site that stores all your data, also known as everything you will put into the website from text to merchandise. A hosting site will literally be hosting you. Think of it as a space you rent for your store. That’s why when you put the domain and hosting site together, it’s like the domain is your business sign and the hosting site is your store, and now you can start to design the website.

Prices

According to WebsiteBuilderExpert, prices can range from $2.49 – $13.95/month for shared hosting and $80 – $506/month for dedicated hosting.

The difference between the two hosting options is, dedicated hosting is more secure than shared hosting since it’s not on a shared server like shared hosting is. It’s on its own server. From a user’s perspective, loading a website on a dedicated hosting server is faster.

References: Website Builder Expert: Cost to host a website

In order for customers to contact you or carry out other actions under the business, a business/brand email is very important. Make sure it contains your business name in it, for example, "businessname@gmail.com". It keeps you organized by separating personal email from business email. Each website builder like Wix, Square, etc, has different package levels where you can check whether they provide a custom email. There are also email campaigns that are an add-on.

The link below compares the tools and features of the 11 best websites for 2022. By clicking on “Read Review”, it will open another tab just about that website builder and under Tools and Features you can find Email Marketing.

References: Best Website Builder 2022: We’ve Reviewed the 11 Best

One of the biggest tips I can give from experience is, just do it. Creating a website and dealing with technology can be daunting and can sound like a lot. But if you truly feel like it is time and it is what you want to do. Do it. Take it step by step and enjoy the process. It is going to be hard work but it will also be fun and rewarding.

Marketing is very important for the success of your business aside from attending festivals. If you do it well and long enough, marketing can increase your sales. It allows your website to be another store. The key here is to be consistent, get strategic and creative, but above all consistent since it will take time.

Some thing to consider is, really get to know your audience and think about who they are. This will help you relate and cater more to your customers in the design and marketing of your website.

Take photos of products before you publish your website so you can bulk upload them onto the website instead of going back and forth.

An AI copywriting software like CopyAI can help you write your marketing content, but make sure your business' voice is coming through.